Market Entry
Bringing a brand into Georgia
Georgia is a small market with a low barrier to entry and a high barrier to doing it properly.
Registering a product isn't the hard part. The hard part is everything after it: clearing customs without your stock sitting at the border, meeting labelling rules written in Georgian, finding retailers who'll take an unknown brand, and then keeping them supplied once they have.
We've done this for three nicotine pouch brands, in a category carrying age restrictions and specific compliance obligations. That's the harder version of the problem. A food or consumer product is the same chain with fewer locks on it.
Read the case study: three Nordic brands onto Georgian shelvesWhat we handle
Import and customs
Cleared in-house, so we know where shipments get stuck and how long each step takes.
Registration and labelling
Product registration and labelling that satisfies Georgian requirements, including age-restricted categories.
Distribution
Warehousing and delivery to retailers across the country, not only in Tbilisi.
Retail placement
Getting the product listed with retailers and onto their shelves.
Who this is for
Brands that want a Georgian presence without setting up a Georgian company, and brands that want to test the market before they commit to one. We can act as your importer of record, or we can set you up to do it yourself and step back. For companies that want their own Georgian operation from day one, we handle company registration, local setup and the partner relationships that come with it.
Talk to us about your brandFor retailers and larger operations
Not every market entry is a pallet of consumer goods. A retailer weighing up Georgia needs groundwork of a different kind: what the market will bear, which sites exist and on what terms, and a legal entity ready to trade on day one.
We take that on as a mandate. Market landscaping, site identification and support through lease negotiations, company registration, and the local relationships that turn a plan into an opening date. We negotiated the lease on our own commercial space in Tbilisi, so we know the process from the tenant's side of the table.
Common questions
Do we need a Georgian company to sell in Georgia?
No. We can act as your importer of record: we import, clear customs, hold the registrations and supply retailers, while the brand stays yours. If you want your own entity later, we set you up to run it yourself and step back.
What does product registration and labelling involve?
Registration and labelling are per-product requirements under Georgian rules. We handle both, including for age-restricted categories.
Can you handle regulated or age-restricted products?
Yes. Our own distribution includes an age-restricted category, so we already run the licensing, labelling and retail age checks that regulated products demand.
Does distribution reach beyond Tbilisi?
Yes. We warehouse in Tbilisi and deliver to retailers across the country.
Can we test the market before committing?
Yes. You can start with us as your importer of record, see how the market responds, and decide about your own entity later.
Get in touch
Let's work together
Whether you're a brand looking at Georgia, a winery looking at Europe, a retailer who wants to stock our pouch brands, or you just want to know what we do, write to us.
Wholesale & Retail
Stock our nicotine pouch brands at your store
Wine Export
Get Georgian wine in front of European buyers
Market Entry
Bring your brand into the Georgian market
Partnerships
Work with Qnari Group or any of our brands
General Inquiry
Anything else, we'd like to hear from you
Qnari Group LLC
Company ID 405639821